Journey Maps: Navigating Lifetime Relationships One Step At A Time
- Community
- Engagement Exploration
- Graduway
Amber Masso
Journey maps help organizations identify, plan, and adjust meaningful engagement touchpoints throughout their relationships with constituents. The presenter will use more than a decade of experience in both the hospitality industry and nonprofit sector to demonstrate the importance of journey mapping when planning for and assessing stewardship of students, alumni, and donors.