Building A Donor Retention Strategy With Raise

Reilly Conroy

Donor Retention is a key metric for any organization, and during times of economic uncertainty, retention is more important than ever. With high costs for donor acquisition, and year over year trends of fewer donors giving to organizations, retention is top of mind for most organizations. Recent reports indicate that lower-level donors are lapsing at higher rates – these donors make up a critical base of support. When we’re competing for donor dollars, timely, personalized stewardship, and relevant, consistent cultivation are critical – and not just for major donors.

In this session we’ll discuss best practices to increase your donor retention rate, and explore how organizations are utilizing AI, and Raise in particular, to increase fundraiser bandwidth to reach a larger portion of their donor base to retain more donors.