The Responsive Mindset: How To Build Resilient Teams + Drive Growth With Confidence Amidst Uncertain

Erik Tomalis

Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval 2020 — from the pandemic and social justice to climate — left behind with no clear end in sight.

Today, the demand for your donors’ attention is fierce. She lives in a world full of distractions, continuously competing for micro-moments of attention. This influx of messages is overwhelming. It forces her to pick a few that are most relevant and ignore the rest. She may even opt out completely and retreat to personal feeds or friend recommendations when determining which brands or causes to connect with.

Most nonprofits’ responses are to do more, send more, buy more. Each an attempt to steal bits of her attention in hopes she’ll respond. This is timely, org-centered, and wasteful. Additionally, it tosses your hat into a ring crowded with big brands, cat videos, 24/7 news, Netflix series, Apple releases, and hundreds of other worthwhile causes running the same playbook.

Is there a better way? Can any nonprofit stand above the noise? Absolutely.

Amidst uncertainty and shifting donor expectations, how should you design and lead your fundraising teams? How does this impact your ability to collaborate to deliver a responsive supporter experience?

We’ll address these challenges head-on, share how supporter preferences have evolved, and what that requires now of you and your team.