Uncommon Impact: How AXΩ Strengthens The Donor Relationship Through Alumnae Engagement

Marsha Grady

As Alpha Chi Omega prepared for its first major campaign since 2014, it knew that engaging more alumnae with the organization at the local and national levels was critically important to expanding its based of donors at all levels. The Alpha Chi Omega Fraternity’s Lifetime Engagement team, in collaboration with the Alpha Chi Omega Foundation team, had been focused on expanding opportunities for its more than 200,000 living alumnae to connect with each other and the organization in new and accessible ways. Since its inception, Alpha Chi Omega’s Women & Wisdom program has provided opportunities for alumnae and collegiate members to connect in networking and mentoring relationships. Using in-person and virtual networking and professional development events, Alpha Chi Omega continues to drive new members to Women & Wisdom where the Graduway platform enables and enhances networking and mentoring relationships. This increased engagement provides increased ways the Foundation can engage current donors and turn engaged alumnae into new donors.